Brand Positioning Statement, Tagline, and Key Messages
Brand Positioning Statement
To help achieve Metro State's vision to become the preeminent public urban baccalaureate college in the nation, the College has developed a communications strategy to help all Metro State employees effectively tell the Metro State story, no matter what the setting.
The communications strategy involves long-term brand positioning for Metro State that encompasses more than a slogan. Brand positioning revolves around communicating a consistent message to all audiences, including current students, prospective students, alumni, faculty, staff, community partners, the media, friends and neighbors. The message captures the distinctive mission, aspirations and strengths of Metro State, so that the Metro State brand gains even broader recognition and stronger appeal.
Brand positioning requires that communications about Metro State use the same tagline and key messages, described below, which flow from the following brand position statement.
Metro State provides a more relevant, enriching and individualized education.
As the preeminent public, urban baccalaureate college in the nation, Metropolitan State College of Denver offers motivated and aspiring students access to a more rewarding and personalized academic experience upon which to succeed in school, career and life. Metro State's unique ability to offer a challenging and empowering urban educational experience makes both teaching and learning at Metro State more relevant to today's multicultural and evolving world. By providing more access to diverse learning opportunities, resources, connections and people—all within a highly supported, collaborative, student-centered learning environment—students have more opportunity to create the type of education that best meets their unique needs, while better preparing themselves to meet the changing needs of an increasingly global and technological society.
Tagline
The current tagline, Where Success Begins With You, should appear underneath the College logo or wordmark on all official College marketing publications and advertising that target an external audience.
Key Messages
Key messages further explain the College positioning statement. These should be used on a consistent basis throughout the College and community as overarching planning themes. Below is a list of the key messages along with vivid descriptors.
- High-Quality Education
- Relevant, Enriching and Individualized Academic
Experience
- Urban and Diverse
- Best Value
High-Quality Education
Metro State, with the second largest undergraduate student population
in Colorado, provides a high-quality education to a broad range of students.
- More than 21,000 students of diverse age, ethnicity, culture and background
- Great programs (aerospace, criminal justice, nursing, teacher education)
- Award-winning faculty with a passion to teach
- Numerous schools, degree and program options
Relevant, Enriching and Individualized Academic Experience
Metro State offers a more relevant enriching and individualized academic
experience.
- Smaller class sizes with accessible, attentive faculty
- Blend of academic theory and applied/experiential learning
- Numerous schools, degrees, program and scheduling options
- More sense of independence, freedom, inclusiveness
Urban and Diverse
Metro State's urban location and diverse student body expands students'
perspectives and experiences.
- Connected to the hub/verve of the city
- Laboratory of learning/city is extended campus
- More social, ethnic and cultural diversity in and out of classroom
- Faculty connections with community provide experiential learning opportunities
Best Value
Metro State delivers the best value in higher education in Colorado.
- Affordable academic excellence
- Real-world, 21st Century career preparation
- Accomplished alumni
- 90 percent of graduates stay, live and work in Colorado